We can all do with some help when it comes to controlling our money. That’s why ASIC MoneySmart developed a series of advice pages, Apps and handy Calculators for its web-site.
GSC was asked to help promote the web-site through a series of 30 second online videos developed for a range of social media and other channels.
The audience is primarily female, aged 25-44 who want to take control of their finances. Many put it in the “too hard” basket, and GSC knew we needed to develop a light, fun message to encourage them to give it a go.
So we developed a series of animated videos featuring Monica, a typical 30-something living a busy life.
In this video, we follow Monica breezing through a work day, using the TrackMySpend APP to keep control of her expenses and let her know when she's reached her weekly limit.
CLIENT: MoneySmart (ASIC)
