MoneySmart Debt Lag

We can all do with some help when it comes to controlling our money.   That’s why ASIC MoneySmart developed a series of advice pages, Apps and handy Calculators for its web-site.   GSC was asked to help promote the web-site through a series of 30 second online videos developed for a range of social media and other channels.

The audience is primarily women aged 25-44, who want to take control of their finances.  Many  put it in the “too hard” basket, and GSC knew we needed to develop a light, fun message to encourage them to give it a go.  

We developed a series of animated videos, featuring Monica, a typical 30-something.  

In this video, Monica's just come back from holiday, only to find she's spent way too much. So she turns to MoneySmart's credit card calculator APP,  helping her recover from post-holiday Debt Lag. 

CLIENT: MoneySmart (ASIC)






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