Each year, WorkSafe Agents help injured workers return to work or transition into new opportunities. However, the Agents achievements don’t always receive the recognition they deserve. So the Injury Support and Service Awards were developed to recognise Agents who demonstrate a high level of achievement and excellence.
WorkSafe asked GSC to develop the Creative Approach and produce the Digital Media for the Awards Event. GSC created a “darkness into light” theme, inspired by the metaphor of how Agents support injured workers progress from the darkness of injury into the positive result of a return to work, represented by the light.
For the Opening video, we filmed each group of finalists stepping into the light, then moving into a fun, celebratory collage of fiesta colours that resolved into the Injury Support and Service Awards logo.
GSC also produced video interviews with each finalist talked about their accomplishments, as well as videos for the Lifetime Achievement Award. On Awards night, we filmed the Event, then edited together a Highlights package which is used to promote the Awards in future years; with this year’s Awards said to be the most successful night in the history of the Awards.