We can all do with some help when it comes to controlling our money. That’s why ASIC MoneySmart developed a series of advice pages, Apps and handy Calculators for its web-site. GSC is helping promote the web-site through a series of 30 second online videos developed for a range of social media and other channels.
The audience is primarily women aged 25-44, who want to take control of their finances. Many put it in the “too hard” basket, and GSC knew we needed to develop a light, fun message to encourage them to give it a go.
So we developed a series of animated videos featuring Monica, a typical 30-something living a busy life.
In this video, Monica's in a yoga class, worrying about her money; but thanks to Budget Planner, she finds her financial balance to stretch her money that little bit further.
CLIENT: MoneySmart (ASIC)