2014 - 2019 marks Australia’s commemorations of the ANZAC Centenary. To encourage everyone to be a part of the Centenary, we created this custom Facebook application which allows users to upload their photos to the DVA’s Facebook page.
Users can select photos from their Facebook account (via authorisation dialog) or upload directly from their desktop/tablet or mobile phones. Our app integrates with Twitter and Instagram via a custom campaign hashtag. Photos can be viewed on a World Map or a Photo Wall and access customized search functions specific to the ANZAC celebrations.
A Highly functional Backend CMS allows DVA to moderate all photos and we developed a “Load Balanced” solution which allows for peak usage (e.g. around ANZAC day when 40,000+ posts per day are expected). We also designed the Social Media Campaign Strategy to promote the app through to 2019 and beyond
CLIENT Department of Veterans Affairs Department of Defence